Case Study: Bob’s Red Mill Achieves 66% Add-to-Cart Rate with Chicory

Bob’s Red Mill achieves 66% add-to-cart rate with Chicory

Bob’s Red Mill sought to capitalize on a Q4 baking surge by reaching health-conscious bakers to build awareness and drive holiday sales. To help achieve this, they partnered with vendor Chicory to add shoppability to a holiday activation.

Chicory implemented contextual ad formats that appeared alongside seasonal recipes on Hearst properties, enabling a seamless transition from inspiration to purchase. The campaign delivered a 0.15% CTR, which was above the industry average, and an exceptional 66% add-to-cart rate, demonstrating Chicory's ability to connect with high-intent consumers.

Bob’s Red Mill