Case Study: a largest marketing agency achieves streamlined campaign management with Chetu's custom digital marketing platform

Leading Marketing Agency Conquers Consumer Data With Digital Marketing Platform

Chetu worked with a largest marketing agency undergoing a merger that needed a better way to manage growing volumes of data for email and direct marketing. The agency wanted a custom digital marketing platform to create and track orders and campaigns, assign tasks, approve content, and centralize campaign data in one place.

Chetu built the platform in Laravel, PHP, and MySQL, integrating EZanga and ACT-on APIs to sync campaigns, generate reports, and trigger email notifications for key events. The solution included order management, geo and creative details, campaign comparison, monitoring, and approval workflows, helping the agency streamline operations and improve campaign oversight, with the client reportedly very pleased and continuing the partnership.