Case Study: America's Financial Choice launches a mobile loan app with Chetu

Decline in Foot Traffic Inspires Short-term Loaning APP

America’s Financial Choice, a short-term lending company with 20 storefronts across Illinois, was seeing declining foot traffic as more customers moved to mobile channels. To respond, the company turned to Chetu to help build a mobile lending app that could extend its storefront experience beyond brick-and-mortar locations and support future capabilities like e-signatures and mobile deposits.

Chetu developed a cross-platform mobile app using Xamarin, integrating with AFC’s existing Q-fund loan software via API and adding features such as login, loan dashboards, reapplication, payments, profile updates, and document uploads. The app launched in both the App Store and Google Play, giving AFC a functional mobile presence and laying the groundwork for future growth, although the case study notes adoption has been slower than expected so far.

America's Financial Choice

Jason Monahu

President