Case Study: Publicis Groupe achieves real-time financial reporting and improved project profitability with CherryRoad Technologies

Publicis Groupe - Customer Case Study

Publicis Groupe, a global advertising and communications company, struggled to unify data sharing, financial processes, and reporting across eight companies and more than 100 business units in 75 countries. Its homegrown systems could no longer keep up with rapid growth, mergers, and the need for consistent IT standards. CherryRoad Technologies was brought in to help with financial and time-and-labor software.

CherryRoad Technologies implemented a standardized enterprise financial reporting system using its Rapid Deployment of Software approach. The solution enabled real-time reporting, project costing, and better tracking of profitability, resources, and customer accounts, while reducing the need to retrofit older applications. Publicis Groupe reported improved flexibility, easier project management, and better cost control across local offices and business units.

Publicis Groupe

Jim Dileo

Senior VP