Case Study: Magpas refreshes its brand for greater flexibility and impact with Cherry Tiger

Magpas refreshes its brand for future growth with Cherry Tiger, launching a new identity and brand guidelines

Magpas Air Ambulance needed to refresh its brand to reflect its growth, new technology, and future ambitions. They engaged the vendor Cherry Tiger to create a flexible identity that could appeal to all their audiences, clearly articulate their proposition, and overcome design limitations to better reflect their core values.

Cherry Tiger conducted in-depth stakeholder discussions to redefine Magpas's mission and messaging before developing a new visual identity, including a logo, color palette, and strapline. The solution launched with a detailed brand guidelines document. Magpas was delighted with the flexibility and longevity of the new brand identity provided by Cherry Tiger.

Magpas