Case Study: Canal & River Trust improves donor stewardship engagement with Cherry Tiger

Canal & River Trust boosts supporter engagement with Cherry Tiger’s twice-monthly emails and twice-yearly magazine

Cherry Tiger was engaged by the Canal & River Trust to review and enhance the stewardship experience for its most committed supporters, called Friends. The challenge was to make the Trust's twice-yearly magazine more cost-effective and to ensure all communications better reflected the organization's wide-ranging work.

Cherry Tiger implemented a major redesign of the magazine to align with the brand and refocused content to clearly demonstrate the impact of donor support. The agency also produces two monthly e-newsletters with original content. The solution created cost savings, which were reinvested into a thank-you gift for donors. Engagement levels remained high, and Cherry Tiger's deep involvement led to additional projects like a podcast series, adding significant value to the Trust's program.

Canal & River Trust