Case Study: Air Ambulance Charity Kent Surrey Sussex boosts raffle fundraising with Cherry Tiger

Air Ambulance Charity Kent Surrey Sussex raises over £175,000 with Cherry Tiger

Air Ambulance Charity Kent Surrey Sussex (KSS) faced the challenge of expanding its fundraising raffle programme to new, cold audiences during the pandemic, when face-to-face activity was suspended. They partnered with vendor Cherry Tiger to develop a new doordrop approach for audiences unfamiliar with the charity's work.

Cherry Tiger redesigned the raffle pack to align with the KSS brand, strengthened its digital links, and emphasized a hero story. This solution proved highly successful, leading to the rollout of the programme across multiple annual draws. The warm 2021 Christmas Draw achieved an 18% response rate and raised over £175,000. KSS reported that the raffles performed fantastically well, with Cherry Tiger's expertise delivering amazing income results.

Air Ambulance Charity Kent Surrey Sussex (kss)