Case Study: Mixbook achieves 700+ editorial links and stronger domain authority with Cherry Digital

Mixbook earns 700+ editorial links in 2 years with Cherry Digital

Mixbook, a direct-to-consumer photo book and stationery company, faced the SEO challenge of building domain authority to capture high-intent search traffic despite an infrequent purchase cycle. Their brief to vendor Cherry Digital was to build a sustained link acquisition program through high-quality editorial placements, with the creative constraint that stories could not be directly about making photo books.

Cherry Digital implemented a scalable survey-based digital PR strategy, creating 25+ campaigns around topics connected to "things worth remembering." Their process involved designing nationally representative surveys, hyper-localizing the data to create dozens of regional angles, and pitching to newsrooms. This resulted in over 700 editorial links from authoritative outlets like Yahoo News and CBS, significantly boosting Mixbook's domain authority through consistent, high-quality link acquisition over a two-year partnership.

Mixbook