Case Study: Innovet Pet boosts organic backlinks and nationwide press coverage with Cherry Digital

Innovet Pet earns 61 backlinks and 105,000 referral visits with Cherry Digital

Innovet Pet, a holistic pet product brand, hired Cherry Digital to boost its organic SEO backlinks and generate valuable national media coverage to raise awareness of its alternative pet products. The primary challenge was to improve the brand's online authority and trustworthiness through a sustained digital marketing strategy, moving beyond temporary paid advertising solutions.

Cherry Digital implemented multiple successful PR campaigns centered around original surveys and data about pet ownership. These campaigns generated press releases that secured coverage on high-authority news sites. As a result, Cherry Digital achieved 61 valuable backlinks and 105,000 unique referral visits from major publications like People Magazine, LA Times, and Yahoo, significantly raising Innovet Pet's online profile and domain authority.

Innovet Pet