Case Study: Malvestida achieves a bold, modern brand identity with Cherry Bomb

Malvestida refreshes its brand identity in 2022 with Cherry Bomb

Malvestida, a Mexican media platform that evolved from a fashion blog to a significant voice on mental health and gender equity, faced a challenge. Their visual identity, specifically their logo, had not kept pace with their growth and no longer represented the scale and impact of their community. They enlisted the boutique branding studio Cherry Bomb to address this.

Cherry Bomb developed a new brand identity built on the core qualities of strength, effervescence, and movement. The resulting logo is alive, unapologetic, and in constant motion, finally matching the platform's evolved purpose. The solution provided by Cherry Bomb gave Malvestida a visual identity that actively celebrates its community, just as the platform itself does.

Malvestida