Case Study: Victorinox cuts invalid ad traffic 54% and reclaims $200K+ in ad spend with CHEQ Acquisition

Victorinox safeguards digital ad budgets with Acquisition

Victorinox, the heritage Swiss maker of Swiss Army Knives, watches, cutlery and travel gear, expanded its e-commerce efforts and saw a surge in website traffic that brought a high volume of bot traffic—especially impacting Display ads—and hurting campaign performance. Under pressure to improve ROI, Victorinox selected CHEQ and its CHEQ Acquisition solution to tackle invalid traffic.

CHEQ deployed CHEQ Acquisition to protect Victorinox’s Google Ads, DV360 and Facebook campaigns and provide granular reporting and exclusions. The result was a 54% overall reduction in invalid traffic in the first month (Google paid search 55%, Bing 73%, Facebook 66%), enabling spend to be reallocated to real buyers and generating an estimated $200K+ in annual savings, making CHEQ an ROI-positive investment.

Victorinox

Huy Ta

Performance Marketing Manager