Case Study: Victorinox reduces invalid traffic and saves $200K+ with CHEQ Acquisition

Victorinox reduces invalid traffic by 54% with CHEQ

Victorinox, a global company known for its Swiss Army knives and other precision products, faced a significant challenge with invalid bot traffic draining the budget and hindering the performance of its digital advertising campaigns. To increase ROI, they turned to CHEQ and implemented its CHEQ Acquisition product to protect their ads on Google, Meta, and Microsoft.

By using CHEQ Acquisition, Victorinox achieved a 54% overall reduction in invalid traffic, with reductions as high as 73% on Microsoft Ads. This allowed the team to reallocate their ad spend toward real potential buyers, resulting in estimated annual savings of over $200,000. CHEQ provided the solution that safeguarded Victorinox's digital ad budgets and significantly improved campaign efficiency.

Victorinox