Case Study: UserWay improves conversion rates and ROI with CHEQ

UserWay reduces invalid traffic by 56% with CHEQ

UserWay, a globally respected digital accessibility company, faced a challenge with bots and unqualified users reducing efficiencies and wasting spend across their Google, Facebook, LinkedIn, and Bing advertising campaigns. To address this, they partnered with CHEQ.

By implementing CHEQ, UserWay reduced its unqualified traffic by 56%, with 46% of the blocked traffic identified as bots and suspicious data centers. This allowed them to redirect ad spend towards real businesses and improve their cost per acquisition. Despite reducing monthly advertising costs, CHEQ helped UserWay steadily improve its conversion rates and achieve a significant return on investment.

UserWay