Case Study: Tipalti reduces invalid traffic and restores marketing data confidence with CHEQ

Tipalti reduces invalid traffic by up to 78% with CHEQ

Tipalti, a global finance operations platform, faced a significant challenge with invalid traffic and fake form submissions as it scaled. This fraudulent activity distorted marketing attribution, inflated performance metrics, and caused a decline in lead-to-opportunity conversion rates, making it difficult for their teams to trust their data. To address this, they turned to the vendor CHEQ and implemented its CHEQ Form Guard and traffic intelligence platform.

By deploying CHEQ's solution, Tipalti was able to identify, block, and analyze invalid traffic across its acquisition channels. This provided actionable intelligence that revealed the high scale of the problem and allowed for proactive prevention. The results were substantial, with CHEQ helping achieve reductions in invalid click rates of 78% on Bing, 77% on LinkedIn, and 61% on Google, ultimately restoring confidence in their marketing data and optimization efforts.

Tipalti