Case Study: The Good Guys achieves major efficiency gains with CHEQ

The Good Guys cuts invalid web traffic by 75% with CHEQ

The Good Guys, a major Australian retailer, faced a significant challenge with invalid web traffic from bots and click farms that was consuming their paid media budget and distorting performance data. This issue led to unexpected overages on search API and cloud infrastructure usage. To address this, they partnered with CHEQ and implemented its real-time traffic intelligence solution.

CHEQ introduced its system to analyze every click and visit, blocking invalid traffic in real-time. This solution prevented 15 million invalid users and 400 thousand fraudulent clicks, resulting in over $100,000 in savings on infrastructure and an additional $100,000 in avoided ad waste. Overall, CHEQ helped The Good Guys realize hundreds of thousands of dollars in efficiency and recovered over $500,000 in sales.

The Good Guys