CHEQ
46 Case Studies
A CHEQ Case Study
Regent University, which serves 11,000 students, faced a challenge with bot-driven fake clicks and form-fills across its Google, Facebook, and Bing student acquisition campaigns. These fake leads were wasting significant call center resources. To address this, the university turned to CHEQ and its AI-powered detection engine.
CHEQ's solution identified and blocked high-risk invalid users in real-time using over 2,000 security challenges. This implementation allowed Regent University to decrease invalid clicks by 21% and improve lead quality. As a result, the university reduced its cost-per-student enrollment by 31% and was able to deliver more enrollments.