Case Study: Nu Mexico achieves 8x ROI with CHEQ

Nu Mexico achieves 8x ROI with CHEQ and cuts invalid clicks by 60%

Nu Mexico, a division of the global digital banking platform NuBank, was focused on maintaining its competitive edge in a hypercompetitive market. The company spent significantly on paid media channels but had concerns over a lack of visibility into its targeted audiences and potentially wasted ad spend. To address this challenge, they turned to CHEQ and its Acquisition product.

CHEQ protected Nu Mexico’s paid marketing channels by blocking invalid traffic like malicious bots and fake users. The solution revealed that up to 10% of their paid traffic was invalid, allowing the team to reallocate that wasted spend. This implementation by CHEQ resulted in an 8x return on investment, an 8 million bad actors blocked, and a 60% improvement in their invalid click rate, significantly improving the efficiency of their ad spend.

Nu Mexico