Case Study: Lionbridge reduces invalid traffic and gains cleaner audience insights with CHEQ

Lionbridge reduces invalid traffic by 68% with CHEQ

Lionbridge, a global provider of translation services, was facing a challenge with bots and invalid traffic creating fake form fills that had to be manually cleaned from their CRM. They engaged CHEQ to protect their paid media and cleanse their marketing efforts of bad data.

Using CHEQ's recognized invalid traffic audiences, Lionbridge proactively blocked invalid traffic from their remarketing campaigns. This solution delivered a 68% reduction in invalid traffic rates and blocked over 2 million invalid impressions, ensuring their budget was not spent on fake users.

Lionbridge