CHEQ
46 Case Studies
A CHEQ Case Study
Linkvertise, a global platform that enables content monetization for over 500,000 publishers and advertisers, faced an intolerable risk from fraud that threatened its entire ecosystem. Their challenge was to find a solution that could support special user flows and customized detection capabilities while delivering real-time, binary decisions on fraudsters. They turned to CHEQ for a solution.
CHEQ implemented its Defend product, providing a decisive real-time detection system powered by a calibrated engine and a responsive team of data analysts. The solution processed billions of queries, allowing Linkvertise to stay fraud-free. This resulted in advertisers increasing their spend due to profitable campaigns seen by real humans, while content creators earned more revenue, fueling the platform's continued global growth.