Case Study: Howden Joinery protects lead quality and maximises paid media efficiency with CHEQ

Howden Joinery protects 21.1% of paid media budget with CHEQ

Howden Joinery, a UK-based trade kitchen supplier, faced the challenge of protecting its paid media budget from invalid traffic and fraudulent clicks. There was no reliable way to verify if clicks were genuine, which risked draining spend and distorting performance data. To address this, they partnered with CHEQ to safeguard their lead quality and marketing investment.

By implementing CHEQ, Howden Joinery gained visibility into fraudulent activity that ad platforms could not provide. The solution blocked invalid traffic before it could waste budget, ensuring optimizations were based on clean data. As a result, CHEQ protected 21.1% of their paid media budget from invalid traffic, maximizing the efficiency of their spend and increasing the likelihood that enquiries would convert into real business.

Howden Joinery