Case Study: Regent University reduces invalid clicks 21% and cuts cost per enrollment 31% with CHEQ

How Regent University uses CHEQ to divert spend from invalid bot clicks to real prospective students

Regent University, a Virginia-based Christian university serving about 11,000 students, was losing paid online acquisition spend and wasting call-center time to fake clicks and bot-driven form fills across Google, Facebook and Bing. To tackle the problem, Regent partnered with CHEQ to detect and prevent invalid bot traffic in its student acquisition campaigns.

CHEQ scanned Regent’s platforms, then deployed exclusion audiences, IP-blocking and its 1,000 real-time cybersecurity tests to block high‑risk users and calibrate protections. After six months using CHEQ, Regent saw a 21% decrease in invalid clicks, a 31% drop in cost per student enrollment, and a noticeable reduction in call-center time spent on junk leads, enabling the university to reallocate spend to real prospective students.

Regent University

Jason McGouldrick

Director of Marketing