Case Study: Powtoon achieves more efficient ad spend by redirecting $20,000 to real customers with CHEQ Paradome

How Powtoon uses CHEQ to get more from their marketing budget

Powtoon, a Visual Native company and leading video and visual communication platform used by over 40 million creators and 96% of the Fortune 500, was seeing stable clicks but rapidly rising costs across heavy ad spends on Google, Bing, YouTube, and Facebook. Suspecting bot traffic was inflating costs and hurting conversions, Powtoon turned to CHEQ and its Paradome solution to stop bots from eating their marketing budget.

CHEQ implemented Paradome with a lightning-fast rollout, immediately improving traffic quality and making Powtoon’s ad spend more efficient — ROI on CHEQ’s solution turned positive within a month. CHEQ blocked roughly 65K users on Google (over 160K visits) and helped redirect about $20,000 of spend toward potential customers, while its intuitive UX/UI became part of Powtoon’s weekly marketing workflow and drove measurable uplifts in conversions.

Powtoon

Alex Kandel

User Acquisition Team Lead