Case Study: Paycor achieves bot elimination and 400% more first‑time meetings with CHEQ

How Paycor Used CHEQ to Secure Their Marketing

Paycor, a leading HCM provider serving more than 40,000 businesses, was losing customer acquisition efficiency to bot-driven invalid clicks across Google, Bing, LinkedIn, Facebook and DV360. To detect and stop fake users and protect paid spend, Paycor engaged CHEQ to monitor and secure its acquisition funnels.

CHEQ performed an initial scan across channels and then implemented blocking and calibration to reroute spend toward verified human users. As a result, Paycor saw a 400% increase in first-time meetings booked, a 50% rise in qualified leads, a 44% improvement in bounce rate and a sustained fraud rate around 1%, demonstrating CHEQ’s impact on lead quality and revenue efficiency.

Paycor

Alex Schutte

Director of Digital Marketing