Case Study: Parks Project achieves 75% reduction in invalid traffic and 207,000+ extra customer opportunities with CHEQ

How Parks Project ensures bots and fake users leave no trace on Go-toMarket operations with CHEQ

Parks Project, a purpose-driven outside apparel and lifestyle brand that funds park conservation, faced the challenge of building a sustainably profitable e‑commerce business while fighting pervasive ad fraud that drained marketing budgets and skewed attribution. To protect their paid channels and improve acquisition efficiency, Parks Project partnered with CHEQ, activating CHEQ’s campaign protection across Google, Facebook, Instagram, YouTube and Bing and using CHEQ’s log‑level data for third‑party validation.

CHEQ’s bot and fraud protection scrubbed invalid traffic and provided clearer attribution, delivering measurable impact: a 75% reduction in invalid traffic rate, 66% fewer invalid clicks on Facebook, 200,000+ impressions redirected to potential customers and roughly 207,000 additional opportunities to reach real users. By using CHEQ, Parks Project maximized ad spend, improved campaign accuracy, and strengthened confidence in acquisition results.

Parks Project

Tyler Prone

Director of Acquisition and Retention