Case Study: Lionbridge achieves 68% reduction in invalid traffic and blocks 2M+ fake entities with CHEQ

How Lionbridge keeps audiences clean and gains extra visitor insight with CHEQ

Lionbridge, a global translation and localization provider operating in 23 countries, was losing time and ad spend to bots and fake form fills across paid channels. To stop invalid traffic and better understand visitor quality, Lionbridge engaged the AI-driven CHEQ platform to identify and block fraudulent and suspicious traffic.

CHEQ protected Lionbridge’s paid media and remarketing by applying its recognized invalid-traffic audiences, which prevented bots from entering marketing funnels and provided an extra data source alongside Adobe Analytics. The engagement delivered a 68% reduction in invalid traffic rate, blocked over 2 million invalid entities, and found that 67% of blocked traffic were bots or suspicious data-center sources.

Lionbridge

Sandra Wendland

Global Digital Marketing Manager