Case Study: Heineken achieves compliant, seamless consent and improved opt-in rates with CHEQ

How Heineken was able to easily apply user consent preferences seamlessly throughout the customer journey without needless interruption, resulting in improved opt-in rates, better customer data, and most importantly, happier users

Heinekens, which serves 25 million Heinekens every day across 192 countries, needed a consent management solution that balanced global compliance (GDPR, CCPA) with a smooth customer experience. Their IT team found users were being asked to opt in on every use—discouraging platform use—so Heinekens turned to CHEQ and its Privacy and Compliance Enforcement to retain consent across devices, domains, and platforms.

CHEQ implemented a “one consent, applied-anywhere” approach and integrated with Heinekens’ cookie tool, unifying consent across the customer journey. CHEQ’s monitoring capabilities let Heinekens track detailed opt-out rates, optimize cookie consent flows, and improve opt-in rates—resulting in better customer data, smoother experiences, and continued regulatory compliance.

Heinekens

Giacomo Gussoni

IT Commerce & Digital Specialist