Case Study: Altex achieves cleaner, high-quality traffic — redirects 1.7M+ impressions and blocks 6.8B invalid entities with CHEQ Paradome

How European eComm giant Altex stops price scrapers, crawlers, and automated tools with CHEQ

Altex, Romania’s largest omni-channel retailer with 100+ stores and a busy eCommerce site, faced persistent abuse from price scrapers, crawlers, click fraud, and fake users that drained paid marketing budgets and degraded site performance. To stop this invalid traffic, Altex partnered with CHEQ and deployed CHEQ Paradome to detect and block automated tools and suspicious IPs.

Using CHEQ Paradome, Altex immediately blocked scrapers and suspicious crawlers, applied a negative audience across campaigns, and permanently banned fraudulent data centers—resulting in 6.8 billion blocked invalid entities, 43% of blocked traffic identified as bots or suspicious data centers, and more than 1.7 million impressions redirected to potential customers. CHEQ’s solution also produced lower bounce rates, faster page loads, fewer hits on instant-buy forms, and greater confidence in traffic purchased from Google and Facebook, improving ROAS and campaign efficiency.

Altex

Daniel Pană

Digital Marketing Manager