CHEQ
20 Case Studies
A CHEQ Case Study
Epic Digital, a Brazil- and U.S.-based digital transformation and marketing agency, was losing campaign performance to junk leads generated by ad traffic. Those bad actors reduced qualified lead volume, inflated customer acquisition costs (CAC) and cost-per-click (CPC), polluted CRM data, and worsened bounce rates and SEO. To stop the damage, Epic Digital deployed CHEQ’s fraud-prevention solutions, notably CHEQ Acquisition and CHEQ Form Guard.
CHEQ implemented audience blocking, bot detection, and fake-lead detection to optimize Epic Digital’s paid marketing and onsite conversion. In the first nine months CHEQ blocked 500K bad actors, improved the invalid click rate by 66%, prevented 2.5K fake form submissions, and delivered a 10x ROI — helping Epic Digital recover performance and save millions while making CHEQ protection a mandatory step before launching campaigns.
Fábio Munhoz
Chief Executive Officer