Case Study: Creditfix recaptures £2.76m in ad spend and stops fraud, bots & out-of-geo traffic with CHEQ

How CHEQ protects Creditfix from fraud, bots, and out-of-geo visitors

Creditfix, a UK-based debt management and advisory firm with over 17 years’ experience, faced a major challenge reaching real people amid widespread bots, fraudsters, and out-of-geo traffic that drained its paid marketing budget across Google, Facebook and Yahoo. To protect their funnels and recover wasted spend, Creditfix engaged CHEQ and implemented CHEQ Paradome.

With CHEQ Paradome in place, Creditfix blocked over 220 million invalid entities, 95.2% of which were due to out-of-target geography, and recaptured £2.76m in ad spend; Google refund notifications stopped and daily finance reconciliations were eliminated as CHEQ sharpened targeting and ensured ad spend reached real potential customers.

Creditfix

Paul Curran

Head of Marketing