Case Study: UserWay cuts invalid traffic 56% and maximizes ad budget with CHEQ

How CHEQ Helps UserWay Get More Value from Their Paid Marketing Budget

UserWay, a leading digital accessibility company that helps thousands of organizations achieve ADA Section 508 compliance, faced declining marketing efficiency as suspected competitors and bots inflated paid traffic across Google, Facebook, LinkedIn and Bing. To protect their performance-focused ad programs, UserWay partnered with CHEQ, deploying the CHEQ Paradome solution to identify and block unqualified traffic.

CHEQ Paradome stopped invalid visitors and exposed poor-performing, bot-driven campaigns, allowing UserWay to reallocate budget to landing pages, white papers and webinars while cutting monthly ad spend. The result: a 56% reduction in invalid traffic within two months, 46% of blocked traffic identified as bots or suspicious data centers, improved conversion rates and significantly better cost-per-acquisition metrics after implementing CHEQ.

UserWay

Adam Ikar

Chief Strategy Officer