Case Study: BuySell Technologies saves ¥1M/month and cuts fake-traffic work by 97% with CHEQ

How CHEQ helps BuySell Technologies use its budget to reach potential customers instead of wasting it on bots

BuySell Technologies, a Japanese eCommerce company that buys and resells items like worn kimonos and collectibles, struggled with pervasive fake traffic on paid search that ate into over 70% of its digital ad budget and forced the team to manually remove invalid accesses and fake leads daily. To stop wasting budget and team energy, BuySell Technologies partnered with CHEQ and activated CHEQ’s solution to block fake traffic and protect their paid search performance.

CHEQ automated detection and blocking of invalid traffic so the team now reviews CHEQ’s report monthly instead of cleaning the funnel daily. As a result, CHEQ helped redirect ¥1m in monthly ad spend to real potential customers (after accounting for CHEQ’s cost), reduced time spent dealing with fake traffic by 97%, and preserved marketing performance and data quality so the team can focus on Go-to-Market and improving lead quality.

BuySell Technologies

Miyu Ishima

Acquisition Team