Case Study: Bike O & Company achieves up to 50% reduction in fake paid-search clicks and uncovers affiliate fraud with CHEQ

How CHEQ helps Bike O & Company discover affiliate fraud and go further with their ad budget

Bike O & Company, a Japanese motorcycle thrift store and service provider, faced significant wasted marketing budget from fake clicks and affiliate fraud across their paid search and affiliate programs. After a recommendation from Septeni Japan, they engaged CHEQ and discovered during the trial that fake traffic damage in the first month exceeded the cost of CHEQ.

CHEQ implemented fraud detection and mitigation to expose malicious affiliates and inappropriate tagging that caused false attributions, securing Bike O & Company’s paid marketing. CHEQ’s solution reduced fake clicks in paid searches by as much as 50%, allowing the team to optimize ROI, reclaim ad spend for genuine conversions, and reallocate resources to go-to-market efforts.