Case Study: ClickUp scales marketing operations 13x and cuts invalid traffic 72% with CHEQ

How CHEQ helped ClickUp scale marketing operations with confidence

ClickUp, a market-leading productivity platform used by over 800,000 teams, faced the challenge of scaling paid marketing 13x across 180 countries while combating bots, fraud, and fake users. To protect this rapid expansion, ClickUp partnered with CHEQ and deployed CHEQ’s Go-to-Market Security layer to scan and safeguard its paid search, paid social, video and affiliate campaigns.

CHEQ scanned every campaign, uncovered an affiliate partner with over 20% invalid traffic, and—after confirming flagged visitors never converted—activated blocking to protect ClickUp’s funnel. The CHEQ solution redirected $350,000 toward potential customers, reduced invalid traffic by 72%, and blocked 517.4 million invalid entities, enabling ClickUp to confidently scale media spend.

ClickUp

Aaron Cort

Vice President of Operations