Case Study: Heineken balances compliance and customer experience with CHEQ

Heineken unifies consent across 190 countries with CHEQ

Heineken, a major global brewer, faced the challenge of safeguarding customer personal information without damaging the user experience by requiring repeated opt-ins across different visits and platforms. They needed a solution to balance compliance with a seamless customer journey. To address this, they turned to the vendor CHEQ and its product for privacy and compliance enforcement.

With CHEQ Enforce, Heineken implemented a solution that unified customer consent across various domains, devices, and platforms. This allowed them to maintain compliance with privacy regulations while protecting the user experience. CHEQ also provided detailed monitoring capabilities, enabling Heineken to observe opt-out rates, build insights, and optimize their cookie consent rates.

Heinekens