Case Study: Dunster House blocks malicious scrapers and invalid clicks with CHEQ

Dunster House monitors 4M+ clicks quarterly with CHEQ

Dunster House, the UK's largest garden structures company, faced a significant challenge with malicious scrapers and bots exploiting its search campaigns. This invalid traffic drove up costs and polluted its analytics data, despite assurances from advertising platforms that such traffic was filtered. To address this, Dunster House partnered with cybersecurity vendor CHEQ.

CHEQ implemented its protection service to safeguard Dunster House's paid acquisition activity across Google, Meta, Bing, and Display campaigns. The solution monitored over 4 million clicks quarterly, blocking malicious bots to reduce server load and produce cleaner analytics. This stabilized cost-per-acquisition and allowed for optimization based on genuine traffic. By closing critical security gaps, CHEQ enabled Dunster House to maximize ROI and protect its advertising budget across all major platforms.

Dunster House