Case Study: Cvent restores data trust and enables accurate decision-making with CHEQ Analytics

Cvent restores trusted analytics and cuts debugging time with CHEQ

Cvent, a leading cloud-based provider of meetings and events technology, faced a significant challenge in trusting its Adobe Analytics data due to persistent invalid traffic from bots and spam. This non-human activity caused skewed conversion rates and required constant, time-consuming debugging from their analytics team. They partnered with CHEQ and its CHEQ Analytics product to enhance their existing filters and restore integrity to their data without disrupting their highly customized implementation.

By integrating CHEQ Analytics for real-time traffic classification, Cvent adopted a layered solution that immediately eliminated distorting traffic spikes. The results included stable conversion metrics, a major reduction in manual debugging, and the creation of a cleaner virtual report suite. Most importantly, CHEQ enabled Cvent's team to shift its focus from questioning data validity to strategic decision-making, restoring full confidence in their analytics and allowing them to expand the solution across their web properties.

Cvent