Case Study: Creditfix recaptures £2.76M in ad spend with CHEQ Acquisition

Creditfix recaptures £2.76M in ad spend with CHEQ

Creditfix, a UK-based debt management advisory firm, faced significant challenges with invalid traffic draining its paid ad spend on platforms like Google and Facebook. Competitors used bots to generate fake clicks, which led to lost revenue and forced the marketing team to spend valuable time reconciling refunds with their finance department. To address this, they turned to CHEQ and implemented its CHEQ Acquisition product.

By using CHEQ Acquisition, Creditfix was able to block invalid traffic and sharpen its audience targeting. The solution stopped the Google refunds and eliminated the need for daily budget reconciliation meetings. CHEQ blocked over 220 million invalid visits, recapturing £2.76 million in ad spend and allowing Creditfix to focus its budget on genuine, target geography audiences with confidence.

Creditfix