Case Study: Collegis Education saves $2.2M in ad spend with CHEQ

Collegis Education saves $2.2M in ad spend with CHEQ

Collegis Education, a company that supports higher education institutions, was facing significant challenges with its digital marketing efforts. Their ads were targeting unqualified and potentially fraudulent users who would never enroll, while competitors used click fraud to artificially inflate advertising costs. This made marketing attribution unreliable. To address this, Collegis turned to CHEQ and implemented its Acquisition solution for go-to-market security.

CHEQ provided a solution that used real-time detection to block invalid traffic by running over 2,000 cybersecurity tests per visit. This multi-vector protection shielded campaigns from threats like click farms and bot networks. As a result, Collegis saved $2.2 million in ad spend, blocked 216,000 invalid visits, and achieved a 2.7x improvement in ROI for its higher education partners, while also restoring confidence in their marketing data.

Collegis Education