CHEQ
46 Case Studies
A CHEQ Case Study
BuySell Technologies, a Japanese eCommerce site, was facing a challenge with fake traffic and invalid leads wasting a significant portion of its paid search advertising budget. This issue stalled conversion rates and caused its sales team to waste energy. To address this, the company implemented CHEQ Acquisition from the vendor CHEQ.
The solution from CHEQ automated the process of blocking invalid traffic, which the team had previously done manually. As a result, BuySell Technologies was able to redirect more than ¥1m in monthly marketing spend to reach real customers, significantly improving campaign performance and efficiency.