Case Study: BrandShield achieves enhanced social media brand protection against impersonation and counterfeits with CHEQ

Brand Protection on Social Media

BrandShield (LSE: BRSD), a leading cybersecurity company protecting global brands from online fraud and counterfeit sales, faced pervasive brand impersonation, counterfeit and grey‑market listings, and fraudulent links across major social media platforms that threatened reputation and revenue. CHEQ partnered with BrandShield to address these social‑media‑specific brand‑protection challenges, deploying monitoring and enforcement solutions tailored to detect trademark abuse, fake accounts, and unauthorized sales channels.

CHEQ implemented proactive cross‑platform monitoring, rapid takedown and enforcement workflows, platform relationship building and verification support, plus customer‑awareness and undercover monitoring tactics to surface abuses quickly. As a result, CHEQ helped BrandShield accelerate detection and removal of infringing accounts and posts, strengthen reporting credibility with social platforms, and reduce exposure to counterfeit and scam‑driven brand damage—improving overall brand safety across major social networks.

BrandShield