Case Study: Boundless Learning reduces invalid traffic with CHEQ

Boundless Learning reduces invalid traffic by 40% with CHEQ

Boundless Learning, a pioneer in online education, faced a significant challenge with malicious bots and invalid traffic disrupting its marketing campaigns and corrupting its customer data. This fraudulent activity led to poor lead quality, wasted sales efforts, and unreliable analytics. Their existing security tools were unable to effectively combat these evolving threats without risking the blocking of legitimate users. To address this, they partnered with cybersecurity vendor CHEQ.

By implementing CHEQ's solutions, including CHEQ Analytics, CHEQ Acquisition, and CHEQ Form Guard, Boundless Learning proactively blocked fraudulent traffic and cleaned its customer journey. The results were immediate and substantial, with CHEQ enabling a 40% reduction in invalid traffic and fraudulent clicks across Google and Meta ads. This led to higher-quality marketing leads, more efficient budget allocation, cleaner CRM data, and significantly improved operational efficiency and trust across the organization.

Boundless Learning