Case Study: Bike O & Company reduces fake traffic and boosts ad ROI with CHEQ

Bike O & Company cuts fake clicks by 50% with CHEQ

Bike O & Company, a Japanese motorcycle thrift store and service provider, was facing a challenge with wasted marketing budget due to fake clicks from its paid search and affiliate programs. To address this, the company began working with the vendor CHEQ to increase its visibility into this affiliate fraud.

By implementing CHEQ, the team was able to discover a significant amount of fake traffic, including malicious affiliates using inappropriate tags. The solution helped Bike O & Company reduce its invalid traffic rate in paid searches by as much as 50%, allowing its marketing budget to be invested meaningfully. CHEQ enabled the customer to optimize its ad ROI and secure its go-to-market efforts.

Bike O & Company