Case Study: Altex achieves cleaner traffic and higher ROAS with CHEQ

Altex blocks 6.8B invalid entities with CHEQ

Altex, a dominant omni-channel retailer in Romania, faced a significant challenge as its marketing efforts were being drained by automated threats. The company's paid campaigns and retargeting audiences were polluted by web scrapers, bots, click fraud, and unqualified traffic from outside its target region, which wasted budget and reduced effectiveness. To address this, Altex turned to the vendor CHEQ for a solution.

By implementing CHEQ, Altex was able to immediately block invalid traffic like price scrapers and suspicious crawlers. The solution applied an exclusion audience across all paid campaigns and refined targets by geography. This resulted in 1.7 million impressions being redirected to potential customers and 6.8 billion invalid entities being blocked. The cleaner traffic led to lower bounce rates, faster page loading, and restored confidence in their ad spend.

Altex