Case Study: Boundless Learning reduces invalid traffic with CHEQ

Boundless Learning shields its customer journey from malicious web traffic with CHEQ

Boundless Learning, a pioneer in online education and learning solutions, partnered with CHEQ after noticing a surge of fake and invalid users entering its digital marketing campaigns and RFI forms. The company needed a smarter way to protect data integrity, improve lead quality, and reduce the manual effort caused by malicious bots and junk traffic across Google, Meta, and its web properties.

Using CHEQ Analytics, CHEQ Acquisition, and CHEQ Form Guard, Boundless Learning calibrated detection and reporting to filter out bad traffic without hurting real conversions. CHEQ helped reduce invalid traffic by 40%, replaced 136K clicks across Google and Meta, and proactively blocked 53K fraudulent users, improving CRM cleanliness, marketing efficiency, and trust in reporting.

Boundless Learning

Erwin Llereza

Sr Manager of Infrastructure