Case Study: Collegis Education saves $2.2M in ad spend with CHEQ

Collegis mitigates millions in wasted ad spend across higher education institutions

Collegis Education partnered with CHEQ to address a major digital marketing challenge in higher education: unqualified, fraudulent, and non-human traffic was inflating ad costs, distorting attribution, and making it difficult to drive real enrollment applications. The company needed a way to protect client budgets from click fraud and ensure marketing campaigns reached genuine prospective students.

Using CHEQ’s Acquisition solution for go-to-market security, Collegis implemented real-time traffic detection and multi-vector protection to block bots, click farms, scrapers, and other bad actors. The results included $2.2M in ad spend saved, a 2.7x ROI improvement, and 216K invalid visits blocked, while also improving enrollment submission quality and restoring confidence in marketing data.

Collegis Education

Kevin Henderson

Director of Digital Marketing