Case Study: Dunster House protects PPC performance and reduces invalid traffic with CHEQ

Dunster House blocks malicious scrapers and invalid clicks across digital platforms

Dunster House, the UK’s largest company in the garden structures and sheds market, faced malicious scraping, bot-driven ad clicks, and invalid traffic across its digital advertising channels despite platform-level filtering. To protect its significant ad spend and maintain accurate performance data, it turned to CHEQ and CHEQ Acquisition.

CHEQ implemented comprehensive protection across Dunster House’s paid acquisition activity on Google, Meta, Bing, and Display, while also extending coverage to organic and direct traffic. The solution monitored more than 4 million clicks quarterly, reduced server load, cleaned up analytics, and helped stabilise CPA on long-consideration products, enabling Dunster House to optimise based on genuine traffic and improve ROI.

Dunster House

Murad Cumhur

PPC Specialist