Case Study: Rutgers University boosts homepage engagement with Cheppers’ Drupal SDC and Storybook redesign

Rutgers University boosts homepage CTA clicks 4–5x with Cheppers

Rutgers University, a top-ranked public university, needed to modernize its homepage to improve user engagement and address technical debt. While visually strong, the old site lacked clear calls to action and had performance issues. The university engaged Cheppers for Drupal development to create a more dynamic and accessible experience.

Cheppers implemented the redesign using Single Directory Components (SDC) for consistency and maintainability. They introduced a refreshed hero area with clear calls to action and a rotating photo gallery. The result was a faster, more maintainable homepage where key pathways now receive four to five times more clicks than before, dramatically increasing user engagement.

Rutgers University