Case Study: Elter Világítás transforms its webshop with Cheppers

Elter Világítástechnika Kft. streamlines e-commerce with Cheppers and seamless SAP integration

Elter Világítás, a market-leading Hungarian lighting retailer, faced the challenge of modernizing its outdated web store. Their existing site lacked the sophisticated search, filtering, and product configuration features needed for their expanded inventory and diverse user base, which included retail customers, resellers, and interior designers. A key technical hurdle was integrating the new platform with their complex SAP business system in real-time. They engaged Cheppers for a comprehensive UX/UI design and Drupal development project to address these issues.

Cheppers delivered a new Drupal-based e-commerce solution following a detailed UX research and design process. The solution provided a seamless online shopping experience for all user groups and achieved the critical, real-time SAP integration. The new site maintained its search engine rankings through careful SEO management during the transition. As a result, Elter gained a complex e-commerce platform where customers can easily configure multi-component lamps and interior designers can submit order lists by room, while store employees can now record orders directly through the integrated system. Cheppers also implemented Google Enhanced E-Commerce to provide detailed traffic analytics.

Elter Világítás