Case Study: San Francisco Heritage refreshes its brand and broadens its reach with Chen Design Associates

San Francisco Heritage refreshes its brand after 25 years with Chen Design Associates

The customer, San Francisco Heritage, a nonprofit dedicated to preserving the city's architectural and cultural identity, faced a challenge with branding that appeared outdated and misaligned with its modern, dynamic mission. They engaged vendor Chen Design Associates to develop a new comprehensive brand identity system to better reflect their evolved mission and attract a new, more diverse audience.

Chen Design Associates created a new brand identity that intelligently converged San Francisco's past and future, utilizing bold color, timeless typography, and landmark imagery. The solution successfully made the organization more relevant, attracting a new audience and increasing engagement, as noted by the executive director who reported a packed event with an entirely new crowd. The new branding transformed the perception of the entire organization.

San Francisco Heritage