Case Study: Project Juice achieves a bold, sophisticated brand refresh with Chen Design Associates

Project Juice expands to 9 locations with Chen Design Associates

Project Juice, a San Francisco-based organic juice and plant-based foods company, was experiencing rapid growth and needed a more sophisticated brand system to distinguish itself in a competitive market and support its expansion. They engaged Chen Design Associates to develop a comprehensive branding campaign that would elevate their identity, packaging, signage, and retail interiors to resonate with their health-minded audience.

Chen Design Associates created a bold, modern branding system featuring custom typography and vibrant packaging that allowed each signature product to stand out while belonging to a cohesive family. The solution successfully increased the brand's value and prestige. As a measurable result of this rebrand, Project Juice expanded from its original location to nine stores throughout California, with products also available at numerous partner locations and for nationwide shipping online.

Project Juice